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Comprehensive agency redesign

With a business pivot and a renewed focus on new business, Leader needed to build its brand to show potential clients that they're an effective creative agency.

I created a new fullscreen, app-like site design for them based on their firmly established brand, modernized and optimised for an optimal user experience.

(Site still in development)

View Old Site


Continuous improvements, tools, & redesign

Along with a visual designer and backend developer, I was in charge of developing Mizuno USA’s website.

When I began work on Mizuno's website, nothing on it was responsive. I designed & implemented a fully responsive theme that worked across all of their sports and thousands of pages.

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Ready, Plan, Save!

Publix / General Mills coupon hub

Customers of Publix and General Mills love great products and great prices. Ready Plan Save gave them an opportunity to find them both, along with great recipes and healthy combinations.

I created this site from scratch and gave it significant monthly updates in line with their marketing campaigns.

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Mizuno Custom Fitting

Compare Shoes or Golf Irons

It's hard to choose between running shoes or golf club sets. That's why I created a data-driven product comparison tool framework & two instances for their USA website.

Running Shoe Comparison

Golf Club Comparison

Saucier Specialties

Recipe site, custom taxonomy

Not to brag, but the ladies in my family must be the best cooks on this earth. As such, the greatest gift I could give humanity was to share their brilliant cooking knowledge with the world.

I built Saucier Specialties from the ground up to have an easy recipe-adding process, multiple layers of content organisation so users can always find what they want, and bright display of top-ranked and recent recipes.

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Mizuno Iron Advisor

Dynamic tool to find the right club

Mizuno needed a way to show golfers which of Mizuno's clubs were the best fit for them. I created a tool that allowed golfers to find great clubs through their handicap, average score, or similar competitors' clubs.

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Urban Couture

eCommerce, custom webapp

Urban Couture needed a stylish, modern, easy-to-use online shop, but they wanted something more.

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facebook app, custom social quiz

L'Oreal engaged me to create a custom facebook application that took users through a fun aptitude quiz. Their information & results are saved for L'Oreal to determine the test-takers' suitability for employment opportunities.

The application you built for us has been great!

Thank you so much for your hard work! It's been a delight working with you, and I hope we can throw more work your way off the back of this! - Jared Woods, L'Oreal

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eCommerce, Lemonstand

If Lightly was a car, then I was the engineer who created the engine, transmission, and drivetrain, adding to the frame & fascia to make a full-blown car (or, in this case, a fully functional Lemonstand website).

Beyond the usual problem-solving required to integrate an existing design into a format-sensitive CMS, challenges included new dynamic wishlist functionality & Campaign Monitor AJAX integration.

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logos & brand identities

Here's a sampling of brand identities I've created for clients.

When creating a brand, the client's personality, customer, and services or products must all be considered in depth before undertaking any branding exercises. A brand is useless when it doesn't fit all three considerations.

Further considerations have to be made for a brand's context, overall brand style and message, and plans for the future.

While trendy may sell a design, what I strive for instead is timeless.